[

About us

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[

About us

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We Build Cleaner Solutions for Resilient Economic Environments.

[

About us

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We Build Cleaner Solutions for Resilient Economic Environments.

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our purpose

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[

our purpose

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our purpose

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How Lifecycle Helps.

We design the infrastructure, systems, and strategies that accelerate the transition to clean energy—without disrupting operations. From grid-edge logistics hubs to on-site generation and storage, our consulting work helps organizations integrate renewables intelligently and at scale.

Whether you’re deploying solar at distribution centers or incorporating wind into regional supply chains, we bring the technical depth and sector insight to turn ambition into impact.

Daniel Rothman

Founder & CEO

Daniel Rothman

Daniel brings 16 years of freight optimization experience, helping clients streamline networks, cut costs, and implement scalable logistics technologies across complex operations.

Daniel Rothman

Founder & CEO

Daniel Rothman

Daniel brings 16 years of freight optimization experience, helping clients streamline networks, cut costs, and implement scalable logistics technologies across complex operations.

Daniel Rothman

Founder & CEO

Daniel Rothman

Daniel brings 16 years of freight optimization experience, helping clients streamline networks, cut costs, and implement scalable logistics technologies across complex operations.

Dianne Walsh

director

Dianne Walsh

Dianne specializes in emissions modeling and ESG alignment, helping clients embed measurable sustainability across logistics, agriculture, and industrial networks.

Dianne Walsh

director

Dianne Walsh

Dianne specializes in emissions modeling and ESG alignment, helping clients embed measurable sustainability across logistics, agriculture, and industrial networks.

Dianne Walsh

director

Dianne Walsh

Dianne specializes in emissions modeling and ESG alignment, helping clients embed measurable sustainability across logistics, agriculture, and industrial networks.

Luca Morrison

chief of operations

Luca Morrison

Luca designs data ecosystems that unify supply chain insight, real-time reporting, and predictive analytics—turning messy systems into actionable intelligence.

Luca Morrison

chief of operations

Luca Morrison

Luca designs data ecosystems that unify supply chain insight, real-time reporting, and predictive analytics—turning messy systems into actionable intelligence.

Luca Morrison

chief of operations

Luca Morrison

Luca designs data ecosystems that unify supply chain insight, real-time reporting, and predictive analytics—turning messy systems into actionable intelligence.

Sienna Rae

sales director

Sienna Rae

Sienna guides clients from discovery through delivery, translating technical strategy into clear action across cross-functional teams and fast-moving operational environments.

Sienna Rae

sales director

Sienna Rae

Sienna guides clients from discovery through delivery, translating technical strategy into clear action across cross-functional teams and fast-moving operational environments.

Sienna Rae

sales director

Sienna Rae

Sienna guides clients from discovery through delivery, translating technical strategy into clear action across cross-functional teams and fast-moving operational environments.

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Optimized Freight

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Renewables

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Logistics

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Circular Systems

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Automation

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Pipelines

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our purpose

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our purpose

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our purpose

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Delivering Low-Emissions Infrastructure.

With Lifecycle, your supply chain becomes a strategic asset: agile, intelligent, and aligned with your long-term goals for growth and sustainability.

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Applied efficiency

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Applied efficiency

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Applied efficiency

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Rethink Your Pipeline.

Whether you’re deploying solar at distribution centers or incorporating wind into regional supply chains, we bring the technical depth and sector insight to turn ambition into impact.

End-to-end visibility across your supply chain

End-to-end visibility across your supply chain

End-to-end visibility across your supply chain

Strategies that align logistics performance with sustainability goals

Strategies that align logistics performance with sustainability goals

Strategies that align logistics performance with sustainability goals

Network optimization to streamline routes, minimize waste, and improve resilience

Network optimization to streamline routes, minimize waste, and improve resilience

Network optimization to streamline routes, minimize waste, and improve resilience

Supplier engagement frameworks that support transparency

Supplier engagement frameworks that support transparency

Supplier engagement frameworks that support transparency

solar potential

Lifecycle

Factory and building icon on bright green background representing fast fulfillment

accelerated fulfilment

solar potential

Lifecycle

Factory and building icon on bright green background representing fast fulfillment

accelerated fulfilment

solar potential

Lifecycle

Factory and building icon on bright green background representing fast fulfillment

accelerated fulfilment

solar potential

Lifecycle

Factory and building icon on bright green background representing fast fulfillment

accelerated fulfilment

Wind turbine
Wind turbine
Wind turbine

“We came to them with a complex logistics challenge. Not only did they understand it faster than anyone else, they built a solution that’s saving us time, money, and emissions—every single day.”

lara rowland

director of communications

“We came to them with a complex logistics challenge. Not only did they understand it faster than anyone else, they built a solution that’s saving us time, money, and emissions—every single day.”

lara rowland

director of communications

“We came to them with a complex logistics challenge. Not only did they understand it faster than anyone else, they built a solution that’s saving us time, money, and emissions—every single day.”

lara rowland

director of communications

Helping 100+ leading companies get better results

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Helping 100+ leading companies get better results

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Helping 100+ leading companies get better results

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start with lifecycle

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Future-proof Operations.

With Lifecycle, your supply chain becomes a strategic asset: agile, intelligent, and aligned with your long-term goals for growth and sustainability.

[

start with lifecycle

]

Future-proof Operations.

With Lifecycle, your supply chain becomes a strategic asset: agile, intelligent, and aligned with your long-term goals for growth and sustainability.

[

start with lifecycle

]

Future-proof Operations.

With Lifecycle, your supply chain becomes a strategic asset: agile, intelligent, and aligned with your long-term goals for growth and sustainability.

Guiding industries through sustainable transitions with bold thinking and technical precision.

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Guiding industries through sustainable transitions with bold thinking and technical precision.

This text is a legal disclaimer designed for the footer of a website. Begin with a statement acknowledging the company's registration status. This should include a placeholder for a generic location and a fictitious registration number, for example, "Registered in [Location], USA (No. XX-123456)". The text should mention the company's authorization under a specific state department, citing a relevant act. Include a placeholder for a license number, like "Authorized by the [State Department of Business Oversight] under the [State Money Transmission Act] (License No. YZ-987654)."

Guiding industries through sustainable transitions with bold thinking and technical precision.

This text is a legal disclaimer designed for the footer of a website. Begin with a statement acknowledging the company's registration status. This should include a placeholder for a generic location and a fictitious registration number, for example, "Registered in [Location], USA (No. XX-123456)". The text should mention the company's authorization under a specific state department, citing a relevant act. Include a placeholder for a license number, like "Authorized by the [State Department of Business Oversight] under the [State Money Transmission Act] (License No. YZ-987654)."